# Niyantr — The AI Native D2C OS

> Niyantr is the AI native D2C OS (D2C operating system) built for direct-to-consumer brands in India. It replaces 12+ fragmented tools (Shopify, Unicommerce, Shiprocket, Razorpay, Klaviyo, etc.) with one native platform.

## What is Niyantr?

Niyantr is the AI native D2C OS — a single operating system that handles everything a D2C brand needs: storefront, order management, payments, shipping, inventory, CRM, marketing, and AI-powered operational intelligence. Every layer is built natively — not integrated, not bolted on.

Website: https://www.niyantr.com
Partners Portal: https://partners.niyantr.com
Company: Etailify Technologies Private Limited
Location: Bengaluru, Karnataka, India
Contact: communications@niyantr.com
Book a demo: https://cal.com/kumar-d-9irr0q/30min

## What Makes Niyantr Different

Storefront, orders, payments and shipping are table stakes — Niyantr does them natively. The modules below are the ones no other Indian D2C platform bundles together, and they lead the product for a reason: they act on your ad spend, your pricing and your margin rather than just reporting on them.

### Marketing
Run ad campaigns from inside the same system that owns the checkout. Connect Meta and other ad platforms over OAuth, build and launch campaigns from templates, pause and resume them, and sync metrics back. Because the platform also owns the orders, spend is reconciled against orders that actually settled rather than modelled attribution from a tool that never sees the cart. Includes Meta Pixel management and a store-wide campaign kill switch.

### Market Spy (competitor and pricing intelligence)
AI-powered market intelligence. Crawls competitor storefronts to discover their entire product catalogue, and scouts marketplaces including Amazon, Flipkart, Myntra, Nykaa and Ajio. Uses vision AI to extract product attributes from images and LLM-based extraction to parse prices from HTML. Automatically matches competitor products to your own SKUs, keeps full price history, and detects trends, anomalies and volatility. Produces store-wide positioning reports showing where every SKU you sell sits against the market.

### Profit Sentinel (true margin and automated ad control)
Calculates real margin per SKU after shipping, gateway fees, returns and ad spend — not gross revenue. Ranks the top bleeding SKUs. You define rules, dry-run them before they go live, and Profit Sentinel evaluates them continuously. When a SKU breaches a rule it does not just raise an alert: it automatically pauses ad spend for that SKU, records the pause history, and lets you reverse it in one click. Also provides AI campaign analysis and suggested fixes.

### Inventory and Warehouse Management
A full WMS, not a stock counter. Warehouses, nested locations, batch tracking, SKU-to-location mapping, vendors, vendor contracts and purchase orders, with pick/pack/ship and real reservations. Two-tier model: brands start on simple per-SKU stock at launch and switch on full warehouse management later without migrating catalogue or orders.

## Core Platform Modules

### Storefront
Multi-template storefront with headless SDK. Brands can launch a fully functional online store within 24 hours. Supports custom themes and responsive design across desktop, tablet, and mobile.

### Order Management System (OMS)
Full order lifecycle management including order creation, acceptance, processing, shipping, delivery, returns, replacements, and cancellations. Single dashboard for all operations.

### Payment Gateway
Multi-gateway payment routing with automatic failover in under 2 seconds. Supports Razorpay, Cashfree, and other Indian payment gateways. COD and prepaid. Zero funds touched by the platform — payments go directly to the merchant.

### Shipping & Logistics
Multi-courier integration with smart route allocation. NDR (non-delivery report) management. Automated shipping label generation. Currently supports 2+ courier partners with more being added.

### Inventory & Warehouse Management
Two-tier stock model: simple stock for small brands and full warehouse management (WMS) with location tracking, pick/pack/ship workflows, and batch management for larger operations.

### CRM & Marketing
Customer relationship management with segmentation. Marketing campaigns across email, SMS, and WhatsApp. Loyalty programs. Cart recovery automation.

### RTO Shield (operational safety net)
Reduces return-to-origin (RTO) rates on cash-on-delivery (COD) orders. Scores orders for risk before shipping. High-risk orders are flagged or blocked, saving shipping costs and reducing returns. The average RTO rate across Indian D2C brands is 26% — Niyantr helps reduce this significantly.

### Cart Recovery (operational safety net)
Automated abandoned cart recovery across WhatsApp, email, and SMS. Recovers revenue from carts that would otherwise be lost.

### Analytics & Intelligence
Real-time dashboards for orders, revenue, margins, and operational metrics. Margin analysis identifies shipping overspend, wrong payment routing, and hidden fees. Daily P&L auto-generation.

## Pricing (in INR, Indian Rupees)

### Starter — ₹5,000/month
- Up to ₹50 lakh monthly GMV
- 5% commission on order value
- No per-order processing fee
- Includes: Storefront, Orders, Payments
- Email support

### Growth — ₹25,000/month (Most Popular)
- Up to ₹2 crore monthly GMV
- 3% commission on order value
- No per-order processing fee
- Everything in Starter plus:
- Shipping orchestration
- RTO Shield and Cart Recovery
- CRM and Marketing
- Priority support

### Scale — ₹1,00,000/month
- Unlimited GMV
- 1.5% commission on order value
- No per-order processing fee
- Everything in Growth plus:
- Profit Sentinel (margin optimization)
- Warehouse management and fulfilment
- Dedicated account manager

All prices exclude GST. Custom enterprise plans are available.

### Wallets (not billed charges)

Shipping is not invoiced as a separate charge. Niyantr uses two prepaid wallet balances that are drawn down as you use the platform:

- **Commodity wallet**: Funds courier shipping costs and any return-to-origin (RTO) charges. Topped up in advance; deducted at shipment creation. Cancelled shipments are credited back automatically.
- **AI wallet**: A separate credit balance consumed per operation by AI features — AI insights, image generation and copy generation. Failed operations are credited back.

Each wallet must hold a balance for its services to run: shipments cannot be created without commodity balance, and AI features are unavailable without AI credits. All top-ups and deductions are itemised in the Partners dashboard.

## Trust Model — How Niyantr Works

Niyantr uses a progressive trust model:

1. **Day 1 — Recommend**: Niyantr recommends actions. The merchant reviews and decides. Every action requires explicit approval.
2. **Week 2+ — Approve**: Niyantr learns patterns. Merchants can batch approve routine decisions with one click.
3. **90 Days — Automate**: Niyantr handles routine operations automatically. Merchants handle exceptions. Full audit trail maintained. Override available at any time.

## Who is Niyantr For?

Niyantr is built for D2C brands in India, typically doing between ₹10 lakh and ₹50 crore in annual revenue. Two stages in particular:

**Established brands** running a dozen disconnected tools — a storefront platform, an OMS, a courier aggregator, a payment gateway, a marketing tool and a spreadsheet. They do not need an enterprise system like SAP; they need one system that handles operations end-to-end so that margin decisions stop requiring data from five places.

**Newer brands, often incorporated within the last year, that are scaling fast.** These brands are choosing their stack right now rather than repairing one. Assembling it tool by tool is a sensible decision each time and an expensive migration eighteen months later, at exactly the point they can least afford downtime. Starting unified avoids that bill entirely. Market Spy is also immediately useful to them, because it reads competitor catalogues and pricing rather than their own order history — so positioning data is available before they have meaningful data of their own.

## Key Differentiators

- **One system, not integrations**: Every module is built natively. No third-party middleware.
- **Acts, does not just report**: Profit Sentinel pauses ad spend on losing SKUs automatically; Market Spy tracks competitor pricing continuously; Marketing runs the campaigns. RTO prevention and cart recovery are native too — none of it is an add-on app.
- **Transparent pricing**: One flat monthly fee plus a single commission on order value. No per-order charges, no hidden fees, cancel anytime.
- **Indian-first**: Built for Indian D2C market — supports INR, Indian payment gateways, Indian couriers, GST compliance.
- **Progressive automation**: Starts with recommendations, earns trust, then automates with full merchant control.

## Frequently Asked Questions

**What can Niyantr do that Shopify or Unicommerce cannot?**
Three things in particular. (1) Marketing runs ad campaigns inside the system that owns the checkout, so spend is measured against real settled orders rather than modelled attribution. (2) Market Spy crawls competitor storefronts and marketplaces (Amazon, Flipkart, Myntra, Nykaa, Ajio), matches their catalogue to yours and tracks their price history. (3) Profit Sentinel computes true per-SKU margin after shipping, fees, returns and ad spend, and automatically pauses ad spend on SKUs that are losing money.

**What does Niyantr replace?**
Niyantr replaces the need for separate tools for your storefront (Shopify/WooCommerce), order management (Unicommerce), shipping (Shiprocket/Delhivery), payments (Razorpay), email marketing (Klaviyo), and analytics (Google Analytics). One platform handles all of these natively.

**How is shipping charged?**
Shipping is not billed as a separate charge. Courier costs are deducted from a prepaid commodity wallet that you top up in advance, along with any RTO charges. Cancelled shipments are credited back to the wallet automatically.

**How are AI features charged?**
Through a separate AI credit wallet, drawn down per operation — AI insights, image generation and copy generation each consume credits. It is independent of the commodity wallet, so AI usage never eats into your shipping balance.

**Does Niyantr charge a per-order fee?**
No. Each plan is a flat monthly platform fee plus a single commission on order value — 5% on Starter, 3% on Growth, 1.5% on Scale. There is no separate per-order processing charge.

**How quickly can I launch my store?**
Within 24 hours. Choose a template, add your products, connect your payment gateway, and go live.

**Does Niyantr handle COD orders?**
Yes. Niyantr supports both prepaid and COD orders. The RTO Shield module scores COD orders for risk and can block high-risk orders before they ship.

**What payment gateways are supported?**
Razorpay and Cashfree, with multi-gateway routing and automatic failover.

**What courier partners are integrated?**
Currently 2+ courier partners with more being added. Smart route allocation picks the best courier for each shipment.

**Where is Niyantr based?**
Bengaluru, Karnataka, India. The company is Etailify Technologies Private Limited.

**How do I get started?**
Visit https://partners.niyantr.com to create your account. Or email communications@niyantr.com for questions.

**How do I book a demo?**
Book a 30-minute live walkthrough at https://cal.com/kumar-d-9irr0q/30min, or use any "Book a Demo" button on https://www.niyantr.com. There is also an inline booking calendar at https://www.niyantr.com/contact#book.

**Who do I contact at Niyantr?**
One address handles everything — support, billing, partnerships and general questions: communications@niyantr.com. Replies come within one business day.

## Legal

- Privacy Policy: https://www.niyantr.com/privacy
- Terms & Conditions: https://www.niyantr.com/terms
- Refund & Cancellation Policy: https://www.niyantr.com/refunds
- Account deletion: https://www.niyantr.com/delete-account
- Contact: https://www.niyantr.com/contact
- Email: communications@niyantr.com