The AI native
D2C operating system.
Niyantr replaces 12+ tools with one system — and then does what none of them can: run your ads, watch your competitors, and switch off the spend that is losing you money.
One flat fee. No lock-in. Live in 24 hours.
One subscription replaces all of this
The Problem
You're stitching together a dozen tools. None of them talk to each other.
Today
With Niyantr
NIYANTR
One system. One bill. One dashboard.
0%
Average RTO rate on COD orders across Indian D2C brands — shipping paid twice, product returned once.
0+
Tools in a typical D2C stack. Twelve logins, twelve invoices, twelve places for data to disagree.
0
Unified views of your business. No single dashboard means decisions made on gut, not on data.
The Platform
Storefront to doorstep. One system, nothing bolted on.
Every layer is built natively. There is no integration to break, no sync to fall behind, no vendor to blame.
Live Storefronts
Real stores, running on Niyantr right now.
Same operating system underneath, completely different brands on top. Go and shop them — these are live, not mockups.
maison verte
Home & kitchenEditorial layout with large-format photography, full catalogue browse, search and cart — live in under a day.
Visit store
aurelle
Fine jewelleryA dark luxury theme on the same platform — different type, different palette, identical operations underneath.
Visit storeEvery storefront ships with its own domain, SSL, CDN-backed media and checkout. Pick a template, load your catalogue, point your domain.
What Niyantr Does
Every other platform helps you sell more.
Niyantr tells you what's actually worth selling.
Storefront, orders and shipping are table stakes — we do them, and we do them natively. This is the part nobody else gives an Indian D2C brand: your ads, your competitors, your true margin and your stock, in one system that can act on all four at once.
Run your ads inside the system that owns the orders.
Connect Meta and your other ad platforms, then build, launch and pause campaigns without leaving Niyantr. Because the same system also owns the checkout, spend is reconciled against orders that actually happened — not modelled attribution from a tool that never sees your cart.
- ✓ Campaigns, templates and creatives in one place
- ✓ Meta pixel and platform integrations over OAuth
- ✓ Spend measured against real orders, not estimates
ROAS here is computed from settled orders in the same database — not from the ad platform's own reporting.
You are priced 21% above the category median on a hero SKU. Competitor A dropped ₹300 four days ago.
Know what your competitors charge before you set your price.
Market Spy crawls competitor storefronts and the marketplaces — Amazon, Flipkart, Myntra, Nykaa, Ajio — matches their catalogue against yours, and keeps the price history. You find out you've been undercut on a hero SKU from a dashboard, not from a bad quarter.
- ✓ Competitor catalogue discovery and automatic product matching
- ✓ Price history with trend and anomaly detection
- ✓ Store-wide positioning — where you sit on every SKU you sell
It finds the products bleeding money — then switches their ads off.
True margin per SKU, after shipping, gateway fees, returns and ad spend. When a product crosses a rule you set, Profit Sentinel doesn't file an alert and hope somebody reads it on Monday. It pauses the ad itself, and writes down what it did.
- ✓ Real margin per SKU, after every cost — not gross revenue
- ✓ Rules you write, dry-run before they go live
- ✓ Auto-pauses ad spend on losing SKUs — reversible, with a full audit trail
Rule: pause ads when net margin stays negative across 50+ orders. You can override any pause in one click.
Reorder point hit on 3 SKUs. Purchase order drafted against the vendor contract rate.
A real warehouse system, not a stock counter.
Warehouses, nested locations, batch tracking, vendors, contracts and purchase orders. Start on simple per-SKU stock the day you launch, and switch on the full WMS when you outgrow it — same catalogue, same orders, nothing to migrate.
- ✓ Warehouses, nested locations and batch-level tracking
- ✓ Vendors, contract rates and purchase orders
- ✓ Pick, pack and ship with real reservations
Underneath All Of It
The operational safety net, running quietly.
The unglamorous work that decides whether a good month survives contact with Indian logistics. All native, all on by default.
RTO Shield
Scores every COD order for return risk before a label is printed. High-risk orders are held, blocked or converted to prepaid.
Cart Recovery
Timed WhatsApp, email and SMS sequences on real cart state, with the incentive escalating only as far as your margin floor allows.
NDR Management
Failed deliveries chased automatically — customer contacted, address corrected, reattempt booked before the parcel turns around.
Gateway Failover
Razorpay and Cashfree routed by live success rate. One degrades, checkout reroutes in under two seconds. Funds never touch us.
Trust Model
You stay in control. Always.
Niyantr earns your trust before it earns autonomy. Automation is something you switch on, not something that happens to you.
Recommend
Niyantr surfaces what it would do and why. You review and decide. Nothing moves without your explicit approval.
Approve
It learns which calls you always make the same way. Batch-approve the routine ones in a click; the unusual ones still come to you.
Automate
Niyantr handles the routine, you handle the exceptions. Full audit trail throughout, and you can override or roll back at any time.
Pricing
Simple, transparent pricing.
No hidden fees. No long-term contracts. Cancel anytime.
Starter
For brands just getting started.
- ✓ Up to ₹50L monthly GMV
- ✓ 5% commission on order value
- ✓ No per-order processing fee
- ✓ Storefront + Orders + Payments
- ✓ Email support
Growth
For scaling D2C brands.
- ✓ Up to ₹2Cr monthly GMV
- ✓ 3% commission on order value
- ✓ No per-order processing fee
- ✓ Everything in Starter, plus
- ✓ Shipping orchestration
- ✓ RTO Shield + Cart Recovery
- ✓ CRM + Marketing
- ✓ Priority support
Scale
For high-volume operators.
- ✓ Unlimited GMV
- ✓ 1.5% commission on order value
- ✓ No per-order processing fee
- ✓ Everything in Growth, plus
- ✓ Profit Sentinel
- ✓ Warehouse + Fulfilment
- ✓ Dedicated account manager
All prices exclude GST. Commission is charged on order value; there is no separate per-order fee. Courier costs draw down a prepaid commodity wallet, and AI features draw down a separate AI credit wallet — both topped up as you need them. Custom enterprise plans available — .
What's Included
Every tool a D2C brand needs. Native.
Storefront
Multi-template storefront on a headless SDK. Pick a theme, load your catalogue, point your domain — live in 24 hours, and fast enough to hold its Core Web Vitals on a 4G connection.
Order Management
Full lifecycle — returns, replacements, cancellations.
Payment Gateway
Multi-gateway routing with failover in under 2 seconds.
Shipping & Logistics
Multi-courier allocation, tracking and NDR management.
Inventory & Warehouse
Warehouses, nested locations, batches, vendors and purchase orders.
Marketing & CRM
Meta and ad-platform campaigns, segments, cart recovery, loyalty.
Market Spy & Profit Sentinel
Competitor catalogues and price history crawled from storefronts and marketplaces, alongside true per-SKU margin after shipping, fees, returns and ad spend — with rules that can pause the ads themselves.
A Day With Niyantr
What happens while you're asleep.
Overnight orders processed.
Accepted, confirmed and queued to ship. Anything flagged is held for your review.
High-risk COD orders filtered.
Held before a label is printed. No two-way freight on parcels that were never going to be accepted.
Gateway failover triggered.
Gateway A degraded. Checkout rerouted to Gateway B in 1.4 seconds. Zero failed transactions.
Shipping overspend found.
A cheaper courier on one of your highest-volume routes. Approve it or dismiss it.
Abandoned carts recovered.
Sequences fired across WhatsApp and email. Several carts converted back into orders.
Daily P&L generated.
Margin after shipping, gateway fees and returns — calculated automatically. You slept through all of it.
<2s
Gateway failover
zero failed transactions
0h
Storefront to live
template to your domain
1
Dashboard
for the whole business
0%
Uptime SLA
guaranteed
See what Niyantr finds in your operations.
Connect your store and Niyantr reads your orders, shipping and payments. In seven days we show you exactly what the current stack is costing you.
Or write to communications@niyantr.com